Ferretti Group is pleased to announce its participation in the 2021 China International Import Expo (CIIE), started today in Shanghai’s National Exhibition and Convention Centre. This marks the Group’s fourth consecutive showing at the international fair, which Ferretti taken part in since its inception in 2018.
Created to spotlight the latest products from across the globe for the China market, last year alone, CIIE drew nearly 400,000 professional visitors and featured the launch of over 400 new products, technologies and services. For this year’s edition, brands from over 58 countries and three international organizations are taking part across the mammoth eight-hall exhibition, which is divided into such categories as jewellery, food, medical equipment, automobiles, lifestyle products and much more besides.
As part of the Weichai Group stand – which helps organize the showcases of all foreign brands that fall under the Weichai umbrella – Ferretti displays scale models of eight of its newest creations. These include three patrol boats from the Ferretti Security Division, as well as the latest luxury offerings from Ferretti Yachts, Riva, Pershing, Custom Line and CRN.
The highlight of the Ferretti Group booth undoubtedly is the unique VR experience on offer, which incorporates the latest technology to afford visitors with an authentic 360-degree cruising experience. Here, guests can don goggles and enjoy a virtual ride aboard an Aquariva as it sails across Italy’s picturesque Iseo Lake, which is also the birthplace of the Riva legend.